ckr inter@ctive, inc.|
I remember back in college when Facebook first came out. As my friends were creating profiles, I refrained because I just did not understand the appeal. Yet, anytime my friends would be looking through millions of pictures of their friends, I would be right next to them looking at all the pictures. In a way, I was as much involved with Facebook as they were, but I remained behind the scenes. All my friends would beg me to join Facebook, and I guess it got to the point where I decided that I was going to boycott it. My explanation was that I am in contact with all the people that I want, and there is no need for me to be on there. I stood my ground for over 3 years defending my position to all my friends over and over again. Eventually, I finally gave in and joined Facebook in May this year. Now that I am in the loop, I can see the many benefits that Facebook and other social media channels can bring. During this week’s Get Smart session, Melyssa Bernstein talked about Social Media and how it could be used for recruitment purposes. In today’s reality, people spend a huge part of their day on the internet. It makes complete sense to follow potential hires to the sites they frequent most often like Facebook, Twitter, etc. As Melyssa said, this should not be the only way to reach out to candidates, but it as an excellent means of attracting traffic to a company website. Now that I am much more informed about the value that social media can bring at a reasonably low cost, I am able to relate this information to many school projects and tasks assigned to me during my internship at CKR. The Get Smart session was very informative and it definitely shed some light as to how any company can make social media channels work for them. |
