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Mar
05

Lay Stress To Rest

Have you ever had a melt down? Been on "Tilt"? Ever reached that point of no return where you feel completely burned out. I have. I remember the first time I felt burned out. I was taking 18 units, which I said I'd never do and lied, and had too much on my plate. I had a business paper due the next day, a midterm and a presentation. My paper wasn't going in the direction I wanted it to and it was read more...

Feb
25

The Future of Advertising

My brother asked me the other day, "Whats going to happen to advertising?" Though it sounded like a simple question, it was actually quite complex. Its a question that a lot of people ponder about. With newspapers losing their readership and everything shifting to different mediums there definitely is going to be a change. I must admit as an advertising major I was a little worried about the future read more...

Feb
24

It's That Time...

Ah yes, I'm almost at the home stretch!  In just about two more months I will be ending my final college year as an undergrad.  This means it's that time...the time where I am supposed to find a full time job. Knowing this, I attended San Jose State's Career Fair today and I'd have to say it was a bit overwhelming.  Everyone was dressed in business attire with their resumes in hand read more...

Feb
19

Good To Be Back

So there I was at the final table. I was by far the youngest player there and had just got involved in a crazy hand. The pot was going to cost me all my chips and my shot at the prize. I had one choice. A cold stone bluff. It was just me and an older gentleman left in the hand. The cards on the board consisted of two kings, a five, a queen and an ace. He wasn't betting at all and had checked his read more...

Feb
10

Social Media Here to Stay

Isn't it weird how social media sites such as Facebook and Twitter are dramatically influencing the business world?  I remember back in high school when Myspace and Facebook was perceived as a waste of time.  My brother would always ridicule me for spending countless hours glued to my computer screen.  Nowadays, employers are hiring people to build their social media presence.  read more...

Feb
05

Nickname Vegas

Nickname #32, "Brown Man," a name that was given to me my junior year of high school. It was a cold, stormy, grey filled Friday and my friends and I just left our anatomy class. We had just learned about the functions of pigment in the human skin. According to my teacher, darker skin was able to hold more heat than lighter skin due to more pigmentation. Explaining why people get darker after they read more...

Feb
03

A New Beginning

Hello!  My name is Kristen and I'm the new marketing and design intern for CKR Interactive.  It has been my first official week interning here and I'm having a great time.  Everyone has been super friendly and I'm excited to work with each of them.

Since I'm new to this team, here are some random facts about me...

I'm a senior at San Jose State University and wrapping read more...

Jan
29

Back to School

"Back to school...got my shoes tied tight..." is the song that is always playing in my head during the first day of school. This is my second to last semester at San Jose State so I am pretty excited to be finishing up. This semester is unlike my other semesters though because my schedule is lacking exciting advertising classes. I am going to be learning about law and history this semester so no read more...

Jan
22

Music and Copywriting

It's Friday! Even the rain is gone for the weekend, and I am feeling alive.

So, as some of you know, I love copywriting. How much do I love it? A lot. So much that I take it to the next level. I look at copywriting beyond the print on the ads. I see it as a play with words. I believe copywriting is everywhere, even in music. On my free time, usually on rainy days, I bust out my spiral bound read more...

Jan
14

The Aftershock of Social Media

The Bay Area has its ups, downs and occasional shakes. We know these shakes as earthquakes. For some reason this week the earth decided to move around its plates more violently than usual. Unfortunately Haiti was struck with a 7.0 earthquake, devastating the world. My heart goes out to anyone who was affected by the quake directly and indirectly. 

Now there was something very different read more...

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